Every official website has a key to open the website, and this key is the “domain name”. The domain name has brand and identity, so it is very important to register a domain name that is easy to remember and can reflect the brand name or company name.
First:
The pinyin of a brand name or company name can be used to register a domain name, but it depends on the situation. Some are suitable, while others are not. For example, a pinyin that is mainly composed of a consonant followed by a vowel is very suitable as a domain name, such as Alibaba.com and Ele.me. The domain names are easy to pronounce and remember in both Chinese and English.
Pinyin that is mainly composed of a consonant followed by two or more vowels is not suitable. This kind of spelling rule rarely appears in English, so most foreigners have difficulty reading this kind of pinyin. For example, Xiaomi used the domain name xiaomi.com in the early days, but later changed it to mi.com to adapt to the international market.
Of course, if you don’t have international business, you don’t need to consider the foreign language pronunciation habits, or if your company is very strong, you can also register a domain name in Chinese pinyin. For example: Huawei.com
Secondly:
It is common to register a domain name after translating Chinese into English, for example, ByteDance bytedance.com. This way of registering a domain name usually needs to consider whether the meaning after translation into English will not overlap with too many existing brands and the length of the domain name. If it is too long, it is not suitable.
Furthermore:
We can create a word based on the pronunciation of Chinese. This method is not only suitable for domestic companies. In order to prevent their brands from being associated with the meanings of other words, many foreign companies simply customize a word, for example, Google google.com.
This method also needs to consider the spelling habits of Chinese and foreign languages. If you don’t understand English, it is recommended that you consult someone who is proficient in foreign languages, otherwise the words you create may not be consistent with the two.
Besides:
You can also register a domain name using the first letters of the pinyin or the first letters of the English word after translation, but usually domain names with less than 4 letters have been registered by others. In this case, you can add an industry word at the end, for example, hcforklift.com.
If you encounter a situation where someone else has registered your name in the previous three methods, you can also consider adding an industry word at the end. If the industry span is large, you can add china at the end, the year the company was founded, but it is not recommended to add commercial words such as trade, the hyphen “-” and numbers with unknown meanings.
Finally:
After registering a domain name, you need to go through real-name authentication as an individual or an enterprise. Whoever authenticates will own the domain name. Therefore, when registering a domain name, try to do it yourself or find a familiar partner to help you complete it.